As
a business owner, you’re probably thankful how technological
advancements like smartphones and tablets have made tedious tasks
like communication and marketing a lot easier these days. You simply
tweet about a new product, and soon enough, you’ll be swarmed with
orders. The downside though is that negative comments about your
business can just
as easily
spread like wildfire online.
So
how do you stave off these not-so-favorable mentions online? One
strategy that can work is reputation marketing. Here are tips to get
your started:
Create
positive content.
When
you launch a search engine optimization (SEO) campaign, focus on
writing positive content with optimized keywords. Through this, you
have a good chance of pulling down those negative issues about your
business in search engine results pages or SERPs.
Maximize
your social networking communications.
Make
sure to reply promptly to any inquiries you receive in your social
networks like Facebook or Twitter. If customers put in a good word
about you, thank them and say how much you appreciate the gesture.
Meanwhile, for those negative comments, reply in a professional
manner and say you will look into the issues mentioned. Avoid being
defensive in your replies as this will do more harm than good.
Add
a testimonials page to your website.
If
you received some glowing reviews from customers, it will be a good
idea to put them up on your site. Doing so will put your business in
a good light, diverting people’s attention away from the bad
reviews.
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