Effective Reputation Marketing Online



Your company’s offline reputation is important to facilitate business transactions, but so is your company’s online visibility. Being visible anywhere helps your products/services be discovered. Your website has potentially more chances of generating sales than offline dealings, so it’s better to monitor both facets of your reputation marketing. Here are three ways you can build your reputation online:
Maximize your company name.
To optimize or manage your online reputation, use your company name to give authority to your business. This authoritative tone on the web is one of the many things search engines use to evaluate content that match the search queries. Use your name as HTML tags or URLs in the important pages of your website like About Us or Contact Us sections.
Be active in social media.
Being active in social media networks and similar websites is an effective strategy to manage online reputation. Social media giants Facebook and Twitter, as well as LinkedIn, Google+ and YouTube are the best channels in which to mobilize your pages to gain more credibility and followers. Having control over your online networks will also help bury or balance negative content which may surface in SERPs.
Monitor traffic regularly.
With high-quality content and responsive web design, your online reputation may be in good condition, but don’t be content with this. Monitor your website traffic at least once a month using Google Alerts or other web tools. Examine 2-3 pages of SERPs to find negative content and do something about it.

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