Your company’s offline reputation is important
to facilitate business transactions, but so is your company’s online
visibility. Being visible anywhere helps your products/services be discovered.
Your website has potentially more chances of generating sales than offline
dealings, so it’s better to monitor both facets of your reputation marketing.
Here are three ways you can build your reputation online:
Maximize
your company name.
To optimize
or manage your online reputation, use your company name to give authority to
your business. This authoritative tone on the web is one of the many things
search engines use to evaluate content that match the search queries. Use your
name as HTML tags or URLs in the important pages of your website like About Us
or Contact Us sections.
Be active
in social media.
Being active in social media networks and similar
websites is an effective strategy to manage online reputation. Social media
giants Facebook and Twitter, as well as LinkedIn, Google+ and YouTube are the
best channels in which to mobilize your pages to gain more credibility and
followers. Having control over your online networks will also help bury or
balance negative content which may surface in SERPs.
Monitor traffic regularly.
With high-quality content and responsive web design, your online
reputation may be in good condition, but don’t be content with this. Monitor
your website traffic at least once a month using Google Alerts or other web
tools. Examine 2-3 pages of SERPs to find negative content and do something
about it.
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