It’s certainly a good goal to have online fame. This is
why businesses engage in online marketing campaigns. Being infamous, on the
other hand, can be devastating. While some may say that bad publicity is still
publicity, business owners would want to keep their reputations untarnished.
On the internet, a single bad story can spread fast and
hurt a business’ reputation big time. An unfavorable reputation can come from negative
reviews, a blog by a disgruntled employee, or a public scandal involving the
company or one of its employees or executives. It can be really frustrating, as
it takes a long time to build trust, and only a few days to lose it. Throughout
the world, it was shown that about 70 percent of consumers trust customer
reviews when making a decision to buy a product.
All hope is not lost, however, thanks to reputation
marketing, which is a combination of reputation management and brand marketing.
Under this concept, a business can get more customers by building a good
reputation and then marketing that reputation.
In order to perform successful reputation marketing, a
company should build a strong reputation. This would involve monitoring what is
being said about it online, encouraging reviews, amplifying the positive ones,
and giving appropriate responses to the negative ones.
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